What is J.O.A.
J.O.A. is a global destination for women looking for runway-inspired, fun and easy-to-wear pieces. Our designers travel across the world to search for inspirations that you won't find anywhere else. At J.O.A., our goal is to bring you truly unique items that can't be found everywhere.
The result: A lifestyle brand of unique and fashion-forward styles.
People always ask me how I start a collection, and I tell them that I just look around. What am I tired of? What am I in the mood for? Real fashion change comes from real changes in real life. Everything else is just decoration.
Did You Know
J.O.A. is headquartered in the heart of the Fashion District in downtown Los Angeles, California. With over twenty years of experience in the industry, the team behind J.O.A. is always working to bring unique, runway-inspired styles to you.
Our designers constantly travel around the world to find new inspirations that you can’t find here. And in addition to obsessively following our favorite runway designers, we’re always searching the web for our best inspiration - you.
We just launched in 2013, and you can find J.O.A. at boutiques all around the country. Need help finding a store near you? Contact us and we’ll help you find the best website or store near you.
Want to know what’s happening with J.O.A.? Chat with us on Facebook and Instagram and we’ll let you know about the new styles we’re working on, show sneak peeks of what goes on behind-the-scenes, and just share our inspirations with you.